benjamin tan
Chief Executive Officer
Strategies, ideas & numbers intertwined seamlessly through him for the benefit of clients & the business. A writer during vacations.
Benjamin is the Chief Executive Officer of Yolk, a Grey Group company, one of Asia’s leading interactive and digital media agencies with over 40 employees, headquartered in Singapore.
Ben is an entrepreneur at heart and a pioneer in the Singapore web industry. With over 15 years of experience in the tech arena, he is a visionary possessing an acute sense of business acumen for tech entrepreneurship.
Ben’s digital journey began in 1995 when he co-founded Information Laboratories (Info Lab). Within a space of 5 years, Info Lab quickly became an industry leader across the Asia Pacific region. Info Lab’s achievements include the launch of the first government websites for Singapore Parliament and National Heritage Board. Ben then joined Hewlett-Packard as its Internet Strategist for Asia, where he launched BuyHP as well as the pilot of HP Club, his brainchild of an online community loyalty programme.
His next career stint was at Microsoft as Regional Product Manager for MSN Messenger, MSN Spaces and MSN Mobile Messenger. Following that, Ben spent 2 years heading the mobile consulting business at Redpill, a strategy consultancy, where he led his team to compete in Nokia’s 2006 global call-for-ideas initiative in Helsinki, where they walked away with top honours.
Ben joined Yolk in December 2007 as Head of Strategy and subsequently became Managing Partner in 2009. Within 3 years, Ben increased the agency’s revenue by 4-folds and transformed Yolk from a digital producer to a digital network with offices in Australia, Thailand and Malaysia. Today, the agency boasts an impressive lineup of clients that include Microsoft, CIBA Vision and Adobe.
With such an impressive past, present and, undoubtedly, future, Ben has no hesitation in declaring: Yolk is the Digital Agency you want on your record!