- Microsoft Southeast Asia
- To build a regional campaign/movement to reduce wasted social energy that leads to the launch of Microsoft Hotmail & Messenger 2011 products.
- Save Social Energy
- Centralise, Socialise
- www.savesocialenergy.com, www.gavingoesgaga.com
With increasing online usage and expanding social networking channels, users spent a huge amount of wasted time managing their social media life.
We engineered a viral regional social movement to create awareness of how netizens are wasting a huge amount of time managing their social media lives on various social networking channels. The movement is a call to netizens to work together to reduce these wasted social energy.
We then introduced how Microsoft Hotmail & Messenger 2011 can help to maximise efficiency and effectiveness of time spent online. The Save Social Energy Facebook Fanpage currently has over 20,000 fans who are engaged daily on tips and discussions regarding saving social energy.