- Client
- 6 Drunk Men – Beer distributor & Delivery services
- Brief
- An award-winning website that is interactive and out-of-the-box.
- Tagline
- Bringing your beer to you
- Website
- www.6drunkmen.com
As some of us Yolkers do enjoy a good brew, this campaign is one we take an alarming amount of pride in.
They wanted something special; we said, You’re On. The idea: an interactive website that lures users into the intoxicating world of beer. Beer is all about having fun, so that’s just what we did – an irreverent, quirky website that unabashedly claims to trigger the user’s mind to crave for an ice cold beer – we bet now you’re thinking of one, too.
With visuals of inviting beer bottles and the unmistakable sound of beer fizzes, the user is submerged (quite literally – visit the site) in the world of beer, how you need some now, and you can do just that – all part of our cunning plan to entice users to purchase beer online.
The new site proved to be a hit; it’s managed to capture 72% new visitors since December 2010!