- Microsoft Southeast Asia
- To build a regional campaign/movement to reduce wasted social energy that leads to the launch of Microsoft Hotmail & Messenger 2011 products.
- Save Social Energy
- Centralise, Socialise
- www.savesocialenergy.com, www.gavingoesgaga.com
Everyone is involved in Social Media networks today. And with its rapidly increasing population, cyberspace isn’t what it used to be – it’s got so much more (quantity) and so much less (quality) all at the same time.
Microsoft, having recognised this issue, presented Yolk with the massive task of fixing the problem, armed with our excellent team and new Microsoft software and systems.
So we took up the challenge. And we went viral. To propose a solution, there must be a problem, and we set out to remind everyone how much time was wasted online – posts that you’d rather not see, or that you’d rather your boss didn’t see, for example.
The simple message: Let’s get together and stop wasting our time.
With the power invested in us from Microsoft Hotmail & Messenger 2011, we introduced solutions to maximise efficiency and effectiveness of time spent online.
The Save Social Energy Facebook Fanpage currently has over 20,000 fans who are engaged daily on tips and discussions regarding saving social energy – and we’re just getting started.
As we said, we took the challenge, and it went viral.